Archive for October, 2008

Happy Halloween?

Friday, October 31st, 2008

Depends on your perspective.

Representing the end of the harvest season, Halloween has been a time of celebration that symbolizes the beginning of the cold months.  As our society has moved so far from that of an agriculturally based life style, the true spirit (pardon the pun) of all saints days has been skewed.

October 31st was a time from bringing in the last of the grains from the fields and slaughtering live stock for winter.  Big bonfires were set to burn off the animal carcass and in the true spirit of all saints day, people wore masks to symbolize the evil spirits.  To help ward off superstitions, pumpkins were carved into the shapes of heads (considered the most powerful part of the body) and lit with candles so they could be seen in the night hours.

Today we dress up in customs and celebrate our indulgences.  Sure some still worship the recently departed, but in America we mostly eat junk food and pass out candy.  However, a new tradition seems to be creeping into our culture–Halloween seems to represent the NEW beginning of the Christmas season.  Huh?

Go to ANY store today and you’ll see the Christmas items are already on display.  Stores are already bidding for the consumers attention (and dollars) with hopes of capturing our diminished disposal income before the other guy.  A true dichotomy, October 31 is the day we beginning our celebration of the birth of Jesus Christ and the death of cattle–all while welcoming in untold numbers of cavities.

Rather than taking our children out to corn fields to pick some food, we dress then and send them out in to the neighborhood to beg for treats.  Although, based on the way these kids today beg I question their understanding of the concept known as trick or treat! The gem of a concept behind trick-or-treat is the homeowner MUST give candy or suffer some sort of prank or ridicule.  Can you image such a lesson in school?  How about government?  Wait, back on December 6, 1773 we kind of did play a trick on the owner of Tea.  I guess buried deep with-in the American traditions we’ve always played with the notion of “give it to me” or else.  Not to draw too many parallel, but this November 4th, I think we are faced with a similar decision–spread the wealth around?

Is it appropriate for me to use bah-humbug and avoid the spirit of Halloween?  After all, if the stores can jump right to Christmas, why can’t I?

Tonight, instead of sending your children out to threaten your neighbors, how about taking them to a local grower and teach them what it means to prepare for the future.

Happy Halloween!

Ed Bejarana

Getting in the Groove

Thursday, October 30th, 2008

When I arrived at the US Armed Forces School of Music I was as cocky as one could be.  I was one of the best marimba players in the world, a legend in my own mind.  Actually, I was good and could sight read anything, even transpose on the spot; but looking back now, it was the ego that got me into trouble.

There were several other Percussionist who were starting classes with me, but I knew I was the best of the bunch.  I remember talking to my mom over the phone and bragging that I would test out of the school and head off to the premier band in DC.  Words I would later eat.

To qualify for the band, a musician must pass three auditions.  The first is before you enlist, the second when you first arrive at the school of music and the last is your final exam.  Students have only a single chance for the first and third audition, but fortunately, we had two chances for the second.  Fail the second or third and the Army sends you anywhere it needs a body.  Three of my friends failed the second test, one went to tank school, one to the infantry and another became a helicopter mechanic.  I did not fear the reaper because I was invincible.

Test day came and I entered the audition room.  The test involved playing the snare, the marimba and the drum set.  I wasn’t a very good drum set player, so I knew I would fail that portion of the test, but I would ace the other two; besides I was going to become the next marimba soloist in the DC Band, not a drum set player.

Two instructors were administering the audition (don’t remember their names).  She was also a marimba player, a VERY good player at that.  We had played some duets over the previous two weeks and became good friends.  He was a drum set officianto.  I was very impressed by how well he played the drum set.  He even had pictures with him and Billy Cobam (a famous drummer).

“Which instrument would you like to start with?”  She asked.

I figured first impressions are the best impressions, “Marimba.”

He said, “Ok, please play a C major scale.”

I did.

He asked, “Please play that two octaves.”

I did.

She said, “Great, lets move to drum set.”

My heart skipped a beat.  “Don’t you want to hear more Marimba?”

“No,” she replied.  “We know you can play the mallet instruments.”

By the time we finished the drum set debacle, I was so rattled that I didn’t even do all that well on the snare.  I had failed my second audition.  They told me I had two weeks to get ready for my second, and last try.

I was heart broken.  How could I learn how to play drum set and pass a professional audition in two weeks?  Plus school was starting, so I only had the evenings to practice.

The first couple of days were a blur as I sat in the practice rooms trying to get a grove.  Down the hall I could hear Private Webb playing.  Webb was an amazing drum set player from North Carolina.  He had been playing drum set his entire life and it showed.

The drumming stopped and I heard a knock on my door, it was Webb.

“Hey Bejarana, I hear you didn’t pass.”

“Nope.”

“They told me I have to play a Marimba solo at my third audition or they will make me retake the school.  Can you help me?”  “I’ll teach you to play the drum set, you teach me how to play this solo.”

Webb knew my time constraints and started helping right away, even before I agreed to his proposition.  Webb asked me to play a straight 4 beat.  Then he said play something in a 3 beat.  After I played, he pulled out his note book a scratched out some rhythms.  He wrote notes on the bottom line that represented the bass drum part, had “x’s” on the top line to represent hitting the hi-hat, notes in the third space for the snare and slashes on the second and third line and second space for the tom-toms.  Above the staff he wrote an R with a stem for the right side crash and an L with a stem for the left side crash.  He said, “leave out the ride cymbal for now.”

Webb had me get up and he sat down and played each of the rhythms he had written out.  Then gave me a few tips on how to better hold my sticks and made a few adjustments to the set height.  He then told me to practice these beats.

Classes would let out around 3pm, I would grab a quick bite to eat then hit the practice room until midnight.  At 5am I would wake, shower, shave and head back to the practice room until roll call at 7:30.  Breakfast at 8:30, first class at 9:15 and so went the rest of my day.

By Friday I was playing basic rhythms, adding basic fills, and keeping the beat; but I needed a breakout rhythm, something that was challenging but showed off my abilities to learn quickly.  Webb played a Latin beat called a Mozambique.  After watching Webb play it for about ten minutes while I took dictation, scribbling out every beat, I hit the practice room and for the next three days did nothing but the Mozambique.

Audition day part two arrived and it felt like the entire school was pulling for me.  Two weeks of 19 hour days become the talk of the school.  My instructors even took notice and some gave me extra time in the practice room.  My ear training professor showed the greatest level of mercy and allowed me to spend two full class sessions practicing.

Same two instructors giving the audition but this time I needed only play the drum set.  No questions were in my mind as to what I would be playing.  The one instructor had even given me a preview of the song I would be playing.  The instructors named off three different rhythms for me to play, a straight rock 4 pattern, a Bosa Nova and a 6/8 funk.  I performed all three to their level of satisfaction.  Then came the instrumental track.  I needed to sight read a chart against a song that had the drum track removed.  I didn’t do it perfect and the male instructor highlighted a couple areas that needed improvement.  Then came the solo.

To say the rest of my life as a musician began the moment I successfully played a Mozambique would be an understatement.  When I finished played the cheers of my friends listening through the door was all the recognition I needed to know I would have a third audition in six months.

Private Webb and about a dozen other friends were waiting outside the door.  I had passed the audition, but more importantly I learned a valuable life lesson.  Sometimes arrogance and confidence can be confused, the way you can tell them apart is:

  • arrogance keeps you from self improvement.
  • confidence is the strength to succeed.

Ed Bejarana

Is it ok to Talk Politics?

Tuesday, October 28th, 2008

When I was a kid growing up, I remember my dad talking politics almost everywhere he went.  Today, people tell you to avoid talking about religion and politics.  How did we get so far a skew in such a short amount of time?

To give you some back ground.  I supported Ford, my dad was for Carter.  We were both together four years later in supporting Regan, but he voted for Clinton and I voted for Perot.  His last election would have been Bush v Gore, but he passed away seven months before the election.

With politics and some people, things seem to always get personal.  Is this a symptom of us as a nation avoiding the conversations in public forums?  It seems like the same people who discourage talking politics in open forums are quick to bash whomever they don’t like in semi-private situations.  Over the years I’ve work in big companies and small companies.  In one of my recent places of employment I was the ONLY conservative out of 40 employees.  I took my lickings, but I never shied away from a good political discussion; the problem however, was some of my co-workers seemed to hate me for my views.  Could this be why people are discouraged from talking politics?

Why should any American be ashamed or fearful of their personal believes?  Are we not still the land of the free and home of the brave?  Or have we become the land of the bashful and home of the afraid?

I would like McCain to win, but if Obama wins the world will not end–there will be far fewer rich people footing the brunt of the bill, but America will survive.  Let us step out into the field of politics and bravely state our opinion and then when the dust settles go back to being one nation under god, in divisible with liberty and justice for all!

Ed Bejarana

Bar Stool Economics – only for those who drink beer!

Monday, October 27th, 2008

Suppose that every day, ten men go out for beer and the bill for all ten comes to $100.

If they paid their bill the way we pay our taxes, it would go something like this:

  • The first four men (the poorest) would pay nothing.
  • The fifth would pay $1.
  • The sixth would pay $3.
  • The seventh would pay $7.
  • The eighth would pay $12.
  • The ninth would pay $18.
  • The tenth man (the richest) would pay $59.

The ten men drank in the bar every day and seemed quite happy with the arrangement, until one day, the owner threw them a curve. ‘Since you are all such good customers, he said, ‘I’m going to reduce the cost of your daily beer by $20. Drinks for the ten now cost just $80.

The group still wanted to pay their bill the way we pay our taxes so the first four men were unaffected. They would still drink for free. But what about the other six men – the paying customers? How could they divide the $20 windfall so that everyone would get his ‘fair share?’ ? ?They realized that $20 divided by six is $3.33. But if they subtracted that from everybody’s share, then the fifth man and the sixth man would each end up being paid to drink his beer. So, the bar owner suggested that it would be fair to reduce each man’s bill by roughly the same amount, and he proceeded to work out the amounts each should pay.

And so:

  • The fifth man, like the first four, now paid nothing (100% savings).
  • The sixth now paid $2 instead of $3 (33%savings).
  • The seventh now paid $5 instead of $7 (28%savings).
  • The eighth now paid $9 instead of $12 (25% savings).
  • The ninth now paid $14 instead of $18 (22% savings).
  • The tenth now paid $49 instead of $59 (16% savings).

Each of the six was better off than before And the first four continued to drink for free. But once outside the restaurant, the men began to compare their savings.

‘I only got a dollar out of the $20′, declared the sixth man. He pointed to the tenth man,’ but he got $10!’

‘Yeah, that’s right’, exclaimed the fifth man. ‘I only saved a dollar, too. It’s unfair that he got ten times more than I!’

‘That’s true!!’ shouted the seventh man. ‘Why should he get $10 back when I got only two? The wealthy get all the breaks!’

‘Wait a minute,’ yelled the first four men in unison. ‘We didn’t get anything at all. The system exploits the poor!’

The nine men surrounded the tenth and beat him up.

The next night the tenth man didn’t show up for drinks, so the nine sat down and had beers without him. But when it came time to pay the bill, they discovered something important. They didn’t have enough money between all of them for even half of the bill!

And that, boys and girls, journalists and college professors, is how our tax system works. The people who pay the highest taxes get the most benefit from a tax reduction. Tax them too much, attack them for being wealthy, and they just may not show up anymore. In fact, they might start drinking overseas where the atmosphere is somewhat friendlier.

David R. Kamerschen, Ph.D.

Buffalo to Portland – A family trek west part 3

Friday, October 24th, 2008

Friday morning was an early start morning.  Everyone got up and had bagels and cream cheese because we needed to get in the van to head for the coast.  Going back to Louise’s original requests, she wanted to see the volcano and take a trip to the Pacific Ocean.

Our trip was planned well a head of this day, but being mid October we knew god could have given us foul weather.  Going back even further, the original Pacific Ocean trip was to include a trip to Newport Bay Aquarium so that Chrissee could see the whale that make te trek up the Sacramento River.  Chrissee also want to get out in a boat and do some whale watching, but the season wasn’t quite right, so we figured a trip to Seal Rock would be as close as we could get.  Killer whales love Seal Rock because all the tender seals swimming in the ocean make for a smorgasbord of delicatessen.

Plan B was a trip to Cannon Beach, Oregon with a second stop at the Tillamook Cheese factory for Ice Cream.  As you can see by the blue sky in the picture, god blessed us with beautiful weather.

As it turns out Tom (et.al) love to shop.  We stopped at a couple of trinket malls in Cannon Beach, then ate.  We walked the streets buying more goodies, then bought sweets and ate some more.  Our journey lead us all the way to the end of the street with a memorial to the grey whale stood with the Pacific Ocean as the back drop.  But the sandy trek included a watery obstacle that prevented the tootsies from being dipped into the fridge ocean waters.

Our drive to Tillamook, I knew, included lots of ocean front opportunity.  The most scenic of which was a close pass to Haystack Rock.

Haystack Rock is a 235-foot (72-meter) tall monolith (or sea stack) on the Oregon coast in the northwestern United States, the third-tallest such structure in the world. A popular tourist destination, the rock is adjacent to the beach and accessible by foot during low tide. Haystack Rock tide pools are home to many intertidal animals, including starfish, anemone, crabs, chitons, limpets, and sea slugs. The rock is also a refuge for many sea birds, including terns and puffins. (curtiously of Wikipedia)

Kay, Louise and I didn’t feel the urge to walk through the sand, so we’ve enjoyed watching the rest of the family partake in the “cold” joys of the Pacific Ocean.

While the weather was great, the water temperature was VERY cold!

After a beautiful day at the beach, we all felt a trip to the cheese factory for ice cream was in order.  After a short tour, shopping and scarfing down loads of ice cream, we pointed the van East for Portland.

A trip to Portland is not complete without a visit to the Nike campus and a drive through downtown Portland at night time.  Since we were all still full from cheese and ice cream, we decided to head from home and order Pizza and play video games.

Saturday was going to be an interesting schedule.  I had arranged to perform with the band during the worshipservice and the Church had also scheduled a concert for the same weekend my family was in town.  I thought, great, 40 years, they had never seen or heard me play, they would get the full gammit from one weekend.  The only challenge was the extra rehearsal on Saturday and a long Sunday.

Saturday morning we drove up the gorge towards Multnomah falls.  The plan was quick sightseeing, a trip to the shopping mall and all-you-can eat chinese at Tin Tins.  Then they would drop me off at church, Kay would show Tom how to get to the light rail station and Tom and Tommy would head off to a Winter Hawks Ice Hockey game.

Tom & Tammy at Multnomah Falls

Tom & Tammy at Multnomah Falls

The waterfall was beautiful, the trip to the mall included a GREAT view of Mt. Hood (the other active volcano in our immediate area), a fun shopping trip at the Clackamas Town Center (I bourhgt Tiger Woods ‘09), and a filling dinner.

Tom and Tommy watched minor league hocket and I played music.  the girls stayed home and watched girl movies and dumb TV shows.

A perfect family night!

to be continued…

Ed Bejarana

Perfect Patti’s Personal Publication Pains

Thursday, October 23rd, 2008

“I’m a horrible writer and it would take way too long for me to learn how to be the writer I need to be in order to get the full marketing benefit from business blogging.”

Perfect Patti’s word echoed in my head with those from all the other business blogging customers I’ve helped. Her issues were not new to me.  Everyone struggles with the idea of social marketing, but Perfect Patti is one of my more challenging students.

“Patti, I hear what you are saying but I respectfully disagree. As I’ve said on many occasions, your writing is fine.  The issue is your standards are too high.”

Patti replied, “How can my standards be too high if my businesses internet visibility is so dependent on the professional image I want to establish?”

Patti’s argument was strong, but I’ve always felt her writing hit the mark on the professional side. She just lacks personal connection with the reader and when she re-reads her articles she feels the absence of personality and rejects the entire work.

“Patti, let’s back up a few steps and talk about a core element of writing a business blog article. Remember when we talked about what makes an article interesting?”

“Yes, you said it was a learned art and that I should use a pen pal to help.  But my problem is I can never complete a first draft of my article so I’m never able to get my pen pal’s input. My ideas are not interesting.”

“Patti,” I interrupted.  “Once you put words on the page it is no longer your call if the article is interesting or not.  The reason we have a pen pal is to allow us, as writers, to focus on the idea and lean on our pal to help with the interest level and typos.  If you constantly write with the filter of a critique, you’ll never get a finished product to your audience because we are our own worst critic.  Part of the reason why we worked to find your best time of day to write was to eliminate the stresses of daily life.  If you are re-introducing them as your own critic, then the writing process will never end.”

“But what if I think my article sounds dumb?”  Patti asked.

“Then your pen pal will not only tell you that it doesn’t sound right, but also how it might sound better.  Writing for your business is a team sport.  You’re the creative director and your pen pal is the editor.  You need to let your editor do their job.”

“That is why you emphasized up front that my pen pal must be someone I trust.”

“Correct.  You are asking this person to step on your heart.  You have given them permission to tear down your inner thoughts with the mutually agreed understand that together you make them better.”

I added, “That said, we do need to talk about the personal contact aspect of your article.  The hardest concept for business owners like yourself to grasp is the idea of being personal.  We are attracting readers as if they are reading a never ending novel.  Your online book, if you will, will be created with the consumer’s interest in mind.  What you write must give the reader a window into your soul.  You should spend less time talking at the reader and more time telling a story.  Tell stories that help the reader.  The reader should be happier after they read your words than before they visited your site.  Give the reader value for the time they give you.”

“I suspect you are going to tell me that I need to use my pen pal to tell me when I’m being personal enough?”

“No, you get that job.  At the core of Personality Based Marketing we are attracting the ideal customer; one who likes the way you think, speak, and act.  One who is comfortable with you just the way you are, where you can be yourself.  There are only two ways you can communicate who you are and what you believe:  speak with them one-on-one or write your personal thoughts.”

I continued, “Sales is about timing.  If your only method of attracting customers is via a sales pitch, then you will only gather prospects who are in the market looking for what you provide.  The problem with the sales approach is it leaves out ALL the other people who WILL be in your market in the near future.  These people are browsing or surfing the net as a source of entertainment.  They are not going to take the time to read a sales pitch for something they don’t need right now, but they will take the time to read about a topic that is of interest.  If you two are a perfect match, then your words will draw them in.  When it is time for them to invest, you already have the inside track.”

I continued, “Your job is to write as personal as you need to in order to give the reader a clear view of your soul.”

Ed Bejarana
BusinessBlogging.net
a Division of Zenith Exhibits, Inc.

To learn more about how business blogging can help you grow your business, please contact me either by phone (503) 709-1454 or by eMail ed@zenithexhibits.com.

Buffalo to Portland – A family trek west part 2

Saturday, October 18th, 2008
Mt. Saint Helens

Day two started with overcast sky’s and very cold temperatures.  During my regular morning soak in the hot tub I contemplated the possibility of us not having good weather for the trip to Mt. Saint Helen’s.  However, by the time I got out of the tub the sky was already clearing.

I should tell you a little bit about each of my family members.  My biological mom is Mary Louise Jacobs.  My brother is Tom Jacobs and he is married to Tammy and they had a son, Tommy (13), and a daughter, Katelynn (8).  My sister, Chrissee, and her husband Jason, were not able to make the trip west this year.  We hope they can make a future trip.

At 8:32 Sunday morning, May 18, 1980, Mount St. Helens erupted. The furry unleased on the Pacific Northwest was a wake up call to the dangers of major metropolitian areas being built in the foot hills of active volcanos.

The plan was to get up early and make for the first museum at the bottom of the hill.  While driving north, Tommy got a taste of Uncle Ed’s question game.  Never one to pass up an opportunity to make education fun, I love to asked the kids questions.  Tommy got a BIG dose of American Civics.  All in all Tommy did a pretty good job.  He does need to read up a bit on how many people serve in congress and the differences between the House and the Senate, but he has a good grasp of American history.  By the end of the trip, Tommy was really getting into the game and even stumping me on some questions.  Like which country in WWII had the best tank.  Good job Tommy!

The picture is a little over exposed, but here we are standing at the over look outside the St. Johns Ridge Observatory.  This was the first time Kay and I had even made it to the ridge, in all our past trips we were turned around by snow and road closures.

From left to right, the people in the photo are:

Tom, Tommy, Me, Katelynn, Kay, Louise and Tammy.  While the day turned out to be only partly cloudy, the temperature was in the mid 40’s.  The white stuff on the mountain was fresh snow dropped the night before.

After touring the volcano, we made haste for TGI Friday’s.  One of the common themes of this trip was eating.  Louise insisted on paying for dinner, so I ordered the ribs!  Thanks.

Wednesday evening Tom, Tommy and I played Tiger Wood ‘06 Golf.  I didn’t realize just how much fun golfing on the XBOX 360 was.  Afterward, we put in SceneIT and the entire family tested our knowledge of movie trivia.  Tom knows more actors names, so he edged me out of first place both games.

Thursday made for a VERY interesting day.  Doesn’t everyone travel great distances only to be made to go to school?  I take a small business development class at the Clackamas Small Business Development Center and it only happens once a month, so Tom and I went to school together for the first time in our lives!  To think it took 37 years for us to ride together to school and we ended up in the same class.

While Tom and I were partaking in the educational joys of small business management, Kay, Louise, Tammy, Tommy and Katelynn went shopping and to the movies.  They went to see that TacoBell dog movie.  Something about a stupid dog that sings.

I just couldn’t help myself.  Here are a couple of pictures of Katelynn, the symbolism is right on target, if you know what I mean.