Upgraded all my WordPress sites this week to the new version. I always worry about these upgrades because if something goes wrong, I don’t know if I can get things back to normal! I guess I should build a test site, break it and see if I can restore it. anyway, this past week has been filled with fun and NEW customers. this is huge because I was afraid that I was going to have to get a part time job to help make ends meet. These new customers are regular web optimization customers. They came about because of the new website I put online PortlandBusinessCommunity.com & my efforts inthe East Portland Chamber of Commerce.
I’m struggling with giving this new service a name. I’m billing myself as a search engine optimization guru because that isn’t what I am really doing. Search engine optimization is more about building the site right, putting it online and waiting. Some companies use internet tricks to help bolster page rankings while other company’s take the wait and see approach. The one thing consistent with SEO companies is they are BLOODY EXPENSIVE!
What I’m doing is building web presence through activity. I’m doing the SEO stuff, making sure the right keywords are used, the page description tell the right story, the page title is good and the page text support the message…but in my service plan these steps are only the beginning. I then look for marketing opportunities on Facebook, LinkedIn, Plaxo, Twitter and blogsites around the world. I help the small business owner do the things they don’t have time to do, publish links on the internet and build residual search engine value for the effort.
SEO companies have relationships with link site. They get their customers listed on these sites and they create thousands of links to the customer’s site. So long as the customer keeps paying the annual bill, the links continue. The problem with this approach is once the links are down, the marketing value is gone. To me this is turning internet marketing into an expense rather than an investment. Google, Yahoo and alike keep search base links int heir index for a very long time. By building associations with keyword topics on Google, Yahoo, etc. Business owners can turn their internet marketing dollar into an investment and long after they stop paying me for my efforts, they will continue to get links from the effort.
So what do I call this service?
