Archive for the ‘Business Blogging’ Category

Bashful Bill starts Business Blogging

Tuesday, October 14th, 2008

For the last 27 years, Bashful Bill has owned and operated a landscaping business.  I met Bill at the East Portland Chamber of Commerce where over the last few months we have became friends.  My first impression of Bill was quiet confidence.  He didn’t talk much, but he always had well thought out input to the conversation.

After a recent chamber event where I made a presentation on social marketing via business blogging, Bill asked if we could meet.  Bill’s biggest challenge he said, “was being found by prospects in his local service area searching on the internet.”  Bill had looked into pay-per-click advertising but felt the costs were outside of what he could afford.

I took a look at Bill’s website and it was well built.  He had good keywords with lots of search traffic and he also had his location identified such that the search engines would pick him up.  Bill’s problem was the number of competitors in his area and their websites earning a better search results listing.

“Bill, what has been your primary means of finding new customers?”  I asked.

Bill said, “The phone book up until a couple years ago.  It seems people are no longer using the phone book to find contractors.  The last time I received a phone call from someone who found me in the phone book was early last year.”

I explained, “Business blogging is delivering a business message in a human interest story format.  I don’t profess to know much about the landscaping business, but I’m sure there are lots of tips and tricks, design ideas and such you could write about.  The challenge you need to understand upfront is that consistent writing is mission critical.  Once you start, in order to gain the full benefit, you’ll need to write an article a week and every article needs to be a new approach to something internet users find Entertaining, Encouraging or Enlightening.  Do you think you could write that much about your business?”

Bill replied, “I believe so, although I’m not sure how to know what people are searching for.  I assume that is what you’ll teach me?”

“Correct.  I’ll teach you how to do the free research to find what is popular on the internet for your industry and then work with you to make sure you are writing in a manner that the search engines will feel is relevant enough for their users.”

Bill said, “I’ve never been very comfortable talking before a crowded room of people, but I love my profession and have lots of knowledge to share.  Writing articles that enlighten people about landscaping would be very easy for me; but how would that gain me increased internet visibility?”

“Lets examine your own internet habits to see if we can answer that question together.”  I replied.  ”Do you ever go to the internet to find new information or a local business to meet a need?”

“Sure”, replied Bill.

“Do you search on the major search engines like Google, Yahoo or MSN?”  I asked.

“Yes, Google mostly.”

Sensing that Bill was comfortable doing basic searching on the internet I felt a deeper question was in order; so I asked, “When presented with a list of search results, which of the following would you be more apt to click first?  The one that said ‘Buy now and save money’ or ‘My first experience with ABC resulted in an increase in XYZ’?”

Bill thought for a moment and said, “I guess the one that seems less like a sales pitch and more like something that contains information that is useful.”

“Vola!”  I said, “You now know what to write.  Write things that are of interest to your intended readers.  If it would be of interest to you in your search for information, then your ideal customers will also find it useful.  If, however, you feel what you write is too sales pitchy, then like you, your ideal customers will find another link to visit.  The art of business blogging is writing about things your consumer base wants to learn in a manner that does not turn them off.”

Ed Bejarana
BusinessBlogging.net
a division of Zenith Exhibits, Inc.

To learn more about how business blogging can help you business, please give us a call at (503) 709-1454 or to learn more about how to write social marketing articles, please visit our business blogging wiki.

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Chatty Cathy starts business blogging

Tuesday, October 7th, 2008

As Chatty Cathy spoke, Sally’s words echoed in my mind, “I think you need to experience my challenge first hand.”  Chatty Cathy spoke of her blogging vision with endless enthusiasm and energy.  I couldn’t help but wonder, how could someone say so many words without taking a breath?

As she took a breath, I said, “Cathy these are all great thoughts, but we need to back up to the beginning and slow down.  Let me read a little of what you’ve written.”  Sally slid over a group of papers stapled together; it could have been four or five pages.  “Great!  How many articles are here?”

Sally replied, “One.”

Cathy had obviously gone all out to prove she could write.   I began reading.

“All in all this article is very good.”  Cathy’s thoughts were clear and concise; she just had dozens of them!  I turned to Cathy and asked, “You titled this article ‘Catching Up’, but what is the goal of the article?”

“I wanted to bring the reader up to speed with where we are today.  I thought this way we could lay the foundation for building great conversations online and even a sense of a community where all of our readers can share their thoughts and learn from them and through these thoughts, I’m thinking, we might even be able to advance the design and development process, the…”

“That’s great Cathy.”  I interrupted.  “You have lots of energy and we will need that.  However you’ve nearly written a book and have scattered the subject matter.  I do believe we have several dozen great article topics here, but let’s back up a little further.  What do you see as the goal behind business blogging… in 20 words or less?”

Cathy sheepishly smiled and said, “I’ve been told that I have a tendency to talk too much.  I see the goal is to give our customers, current and future, a place where they can learn more about our company and find ways to solve technical issues.”

“Good,” I replied, “do you see value in this information for people who are not currently customers of your company?”

“Sure, these tips and technical conversations have lots of value for…”

I stopped Cathy before she was able to get a head of steam.  “Excellent!  How are your non-customers going to find the information if they don’t know to visit your website?”

Cathy thought for a moment.  I couldn’t help but wonder how many words a minute does she think?  I bet she could recite the Declaration of Independence in her head in 10 or 15 seconds.

Cathy spoke, “On the search engines.”

“Exactly, but what is the search people will use to find your article?”

Cathy thought again.  Sally was sitting with a pleasant look on her face, she doesn’t look the slightest bit rattled, I thought.

“I don’t know,” Cathy finally replied.

“When writing a business blog article, you should start at the search to pick a topic.  Google has a free tool you can use to see how many people are searching for any particular search phrase.  Pick five or six topics and condense them down to two or three keyword phrases.  Then use Google’s keyword tool to help you narrow your topic based on the number of people searching for that topic.”

“So if I wanted to write on gear stress or metallurgy break points I would see which one has the higher search volume?”

“Exactly; but that is only a third of the process.  Next we need to understand why a person might search for gear stress or metallurgy break points.  Are they surfing for fun or are they seeking knowledge?”

“How do we know?”  Cathy asked.

“Internet researchers in a 2003 Pew report concluded that over 70% of all internet users use the internet to find information.  Those same researchers say 50% of all internet users consider the web to be a source of entertainment.  Our goal is to give information while entertaining the reader.”

The look on Cathy’s face was that of absolute confusion.  She held back the obvious question…how?

“I see a puzzled look on your face and right now I bet you are thinking how do I do that?”

Cathy said, “You read minds too?  I mean, I am tasked with writing technical articles to help our customers trouble shoot problems with our machines; wouldn’t they feel I’m wasting their time if I tell them a fun story?”

“Yes they would, but telling stories is not the only way to entertain the reader.  Entertainment comes in all different forms.  For some, entertainment is a mystery novel while others like a well written reference guide.”  Cathy giggled.  “You seem like a techno-savvy person, have you ever picked one reference guide over another because you liked the writing style?”

“Yes.”  Replied Cathy.

“Then you already have a reference point for entertaining via an informational article.  A reference guide has dozens of different topics, maybe hundreds.  Your blog article will have only one.  Your blog site then becomes the reference guide that users, and search engines, can search for information they need.”

“Ok.  I understand the difference.  I do buy a lot of reference guides and I have my favorite authors because I like they way they present information, although I never considered it a form of entertainment.”

Sally said, “Actually Cathy, remember last week you and I were reviewing the new operators specs for the Chomp2000 Shredder?  You said the people who wrote the manual probably never had fun because their writing was super boring.”

Cathy replied, “Now that you mention it, there are a lot of technical manuals that are super boring, but there are others that are fun to read.  Why is that?”

“When reading a boring manual, do you feel the writer is talking at you with no emotional drive?”  I asked.

“Yes.  I never thought of it that way, but boring manuals don’t seem to have any human delivery, they just feel like words on the page.”

“There are only so many ways to write ‘turn the red dial counterclockwise until the digital readout reads 12″, but you are not writing the manual.  You are writing the online technical support or reference manual.  When trouble shooting why the red dial might not turn, you describe the solution several different ways finding the one that reads the best.  The way you write will be captured and presented to the internet searcher.  If the list of search results includes one that sounds interesting because it is more human, the likelihood the searcher will click on the link is greatly increased.”

Cathy said, “I guess this will take some practice.”

“Yes.  Ok, we are two-thirds of the way there.  The last part is really the easiest part.  So far we’ve researched the internet to find the popular search phrases because we want to write about things people are searching for.  Then we made sure to structure our articles to be interesting.  Next we need to narrow our focus and strategically place our keywords.”

“Because blogs don’t have the extra page description and keywords meta data that a typical website has, we need to make sure and clearly communicate the topic for our article.  The search engines will score your article based on the contents relevancy to the implied topic.  If you are writing about gear stress you shouldn’t include a section about oil viscosity.  If oil viscosity is important, then you can write a separate article highlighting the important factors.  Keeping your articles focused on a single topic is very important because every time you add a topic point, the search engines must evaluate the value of the content of your article with two or more topics against articles that are single topic focused.”

“Lets recap.”

1.  Write about topics people are searching.
2.  Write to entertain as well as inform the reader.
3.  Write on single topics.

Ed Bejarana
BusinessBlogging.net
a division of Zenith Exhibits, Inc.

To learn more about business blogging, please visit BusinessBlogging.net or call us at (503) 709-1454 to learn more about how we can help you start your blog today.

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Putoff Pete Starts Blogging

Friday, September 26th, 2008

I met Putoff Pete after my business blogging presentation at a local chamber of commerce event, he asking if we could meet for coffee to discuss his company’s blogging needs.  After consulting our calendars we agreed on 10am Thursday at The Big Buzz Coffee House, which was just down the street from Pete’s office.

In preparation for our meeting, I  looked up Pete’s company website.  I found that he worked for a telecommunications company in downtown Portland.  Their web site was well built, but it had a few too many keywords and the site organization could have been a little cleaner.  I noted that Pete’s company had a blog site, but there hadn’t been any new articles in several weeks and the articles online were unfocused sales pitches.

I arrived at The Big Buzz Coffee Shop about ten minutes early, ordered a medium Coco Sugar Buzz and secured a table that would be comfortable for our meeting.  The coffee was good, but the music was a bit too loud, the wall decorations were on the wild side and most everything in the room was distracting.

Pete arrived ten minutes past the hour with a binder in one hand, loose papers nearly falling out and a legal note pad with a couple dozen pages turned, exposing just a few blank sheets for taking notes.  Pete entered the coffee shop quickly but did not appear to be in a rush.  He was dressed in casual business attire and appeared to be hip to the local fashion trends.

Pete spoke first.”Sorry I’m late. I got held up at the office with some last minute paper work and lost track of time.”

“No problem”, I replied.  “I’m glad you could take some time to meet with me today.”  I offered to buy Pete a cup of coffee while he got settled.  While standing in line I couldn’t help but notice Pete seemed comfortable in this very busy, noisy environment.  I ordered Pete a medium Coco Sugar Buzz.  While waiting for the coffee I began to wonder if I should have ordered Pete a decaf.  I returned to the table to find Pete had a stack of printouts organized loosely in his now open binder and his legal note pad ready for taking notes; but no pen.

Pete told me he had recently been promoted to Manager of Electronic Communications and one of his duties was to use the company’s blog site to increase search engine visibility.  Peta said, “I’ve blogged before, but never for business.  I don’t really know how to get started.  It seems like the articles my predecessor wrote had little to no impact and your chamber presentation opened my eyes to the possibility.”

We talked a bit about Pete’s job history and his back ground in writing and social networking.  Armed with a better understanding of Pete’s motivations, back ground and company resources I felt we were ready to proceed to the next phase–organizing our first article.

I asked Pete, “Who are your ideal prospects you would like to attract?”

Pete thought for a moment and replied, “I don’t think we want to limit ourselves to doing business with any one type of individual. We would like to do business with anyone and everyone.”

“Of course, the goal is definitely to attract people of all sorts to your website, but I like to start with the low hanging fruit.  Writing for your ideal customer will help you learn how to business blog.  The process of blogging is just that; a process with a beginning, middle and an end.  We will create many articles over time and the entire collection of articles will represent something of interest for all your company’s target audience.  But individually each article should be focused on just one product or service for just one type of customer.”

“Oh, I get it.  I should start by writing about things I’m very comfortable with for people I know really well.  Then I can write new articles about different topics and different target audiences and by having all of those articles together on one blog site my eitre site can reference everyone.”

“Excellent,” I replied.  “You have some homework to do.  First you’ll need to do some keyword research.  You can use Google’s Keyword Tool to help you find popular search phrases for one of your products or services.  Make note of all the top keyword searches because those phrases are related to one another in Google’s database.  We’ll use a combination of these keywords when we write.”

Pete was taking notes so I paused to give him a moment to catch up.  He then asked, “Does it matter which product or service I start with?”

“Yes.  You should start with your most popular product or service.  Using Google’s Keyword Tool you’ll get an idea of how people are searching for associated keyword phrases.  These keywords will become your categories and opening sentence statements.”

“Next, make a list of ideal customers.  What type of businesses do they run?  How many employees do they have?  Where are their businesses located: downtown or the outskirts?  Are they experienced business people or first time business owners?  Pick one type of customer and start writing.”

“When writing there are two main things to keep in mind.  First, don’t make a sales presentation.  Your ideal customers are not browsing the net for new phone systems; they are browsing the net for entertainment or answers to questions.  Second, keep your articles single topic focused.  Don’t try to solve all the world’s problems in one sitting.  Your articles will be located in the same place and readers can browse or search through all your articles if they wish.”

“Once you get your first draft written, eMail it to me and I’ll give you my feedback.”

“This sounds kind of laborious?”  Pete replied.

“There are several steps and at first they do take time; but no marketing plan is easy out of the gate.  They all take some time to internalize and become comfortable.  Once you understand the process you’ll be able to write articles in about an hour.”

Pete asked, “Is there anything else I should know?”

“Well, since you’ve asked, yes.  I suggest you seek a comfortable, quiets work environment to write.  Noisy environments slow down the writing process and negativity affects the writer’s vision.  What you write should be a snap-shot of your mind’s eye, telling a tale of one aspect of your business.”

Ed Bejarana

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Simple Sally starts her Business Blog

Friday, September 19th, 2008

Simple Sally wanted to start her own business blog but was very concerned with the process being too difficult.  While Sally is an engineer and fully capable of mastering complex tasks, she believes creative writing is an art that only the most talented can master.  I helped Sally see the possibility of  blogging to help her formulate new ideas, promote her and her business and keep her current clients up to date with her business and personal activities.

Two days after our initial blog instruction meeting Sally called.  “I’ve got a problem and need to meet with you today for about 20 minutes.”

Simple Sally and I met for coffee at the MoonBuck’s Coffee house.  When struggling with a new concept, sitting peacefully and enjoying a double chocolate mocha with a butter croissant helps put everything back into perspective.

When I arrived at MoonBuck’s, Sally was at a table, but she looked out of sorts.  Sally  designs gears for large industrial shredders.  She usually dresses in blue-jean casual but today wore white heels and a sundress.

I greeted Sally and she jumped right into her troubles.  “You said I could write blog articles.  You said it would be easy.  This blogging thing is ANYTHING but simple.”

I knew Simple Sally liked to keep things neat and straightforward so I documented things  such that it was easier to blog correctly.

“Let’s start at the beginning and figure out a way to fix things.  Why don’t you make a list of five things I’ve told you about business blogging while I go buy us a couple of mochas?”

Coffee shops have always been my favorite meeting place for developing new ideas.  The environment is usually calm and the aroma helps stimulate creative thinking.

While standing in line waiting to order, I pondered Sally’s dilemma.  So far she had not given me very much to work with.  I needed to dig down to the root cause issue that was preventing her from being able to write her blog article.

“What can I get for you?” asked the young girl behind the counter.

“Two double tall chocolate problem solvers please.”

The girl giggled.

After paying for the drinks I turned and headed to the table.   Sally was sitting there with a blank sheet of paper and a puzzled stare into space.

“Here is your double tall problem solver.  How are we doing with the list?”

“About as good as I am writing my first article.”  With those words Sally turned the blank sheet of paper towards me and pushed it across the table.

“You really look nice today Sally, are you meeting clients later?”

“No, I have the day off and my boyfriend and I are going out later for dinner and a show.  I had some extra time while he was working in the yard and decided to write my article before I got into the office tomorrow.”

With that announcement I took a cautious swing of my chocolate mocha.  “Sally, the problem isn’t the process, the problem is timing.  You are trying to do business on your day off.  Name one business thing you do well while preparing for a date with your boyfriend.  You are in time-off mode but you are tying to perform an important business development task.  Writing a business blog article is about building relationships with strangers.  You can not possibly be successful if you only give the process part of your heart.”

I turned the blank sheet of paper back towards Sally.  “Why don’t you write that one at the top?”  Sally picked up her pencil and began to write.

“How do you feel now?  Do you think you can go back to your office tomorrow and get writing?

Simple Sally smiled and said, “Sure.”

Names and jobs of the characters in this story have been changed so that I can be silly!  The blogging principles contained with-in this article are designed to help you use blogging to reach new clients and grow your business.  If you would like to learn more about BusinessBlogging.net and Zenith Exhibits, Inc. Please give us a call (503) 709-1454 or visit one of our websites.

Ed Bejarana
Zenith Exhibits, Inc. &
BusinessBlogging.net

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Anatomy of the Internet Search

Monday, July 28th, 2008

As a business owner competing for attention on the Internet, I must constantly keep abreast of search trends and search engine optimization advancements. With the lion share of all searches taking place on Google, my primary research and development focus is on how keyword phrases are performing by how they rank in Google. That said, Yahoo, MSN and Ask all have a loyal follow and for the long-term health of my business I keep a keen eye on how my sites are performing.

So what is an Internet search? As it pertains to business applications, it is the hunt for products or services through as few descriptive words (keyword phrases) as possible.

Search Results Diagram

Search Results Diagram

We have all heard the adage, make your search too broad and you’ll get the phone book. Well, this analogy is a great place to start our discovery process. Here is a simple bard chart (very similar to those we had to constantly make in our college economics class.

The search volume side represents the number of search results. The Search Detail side represents the detail of the search phrase. For example, if you search on Google for “books” (very broad search scope or very low level of search detail) you will get 1.72 billion search results. Increase your search detail to “aviation books” and the search results decreases to 172,000. Further increase the search detail to “American aviation books” and your search results decreases to 7.

On the search side of the equation using google’s keyword tool we find the following search volumes. The approximate number of searches in June 2008 for “books” was 24.9 million; searches for “aviation books”; and the number of searches for “American aviation books” is listed as Insufficient Data.

Going back to a question my Economics Professor always asked, so what? Why is this bit of boring information important to me? Because I believe the Internet search industry has hit Critical Mass and now more and more people are adopting new technologies that allow for deep keyword phrase searching. One such technology is blogging.

At a point in our not so distant past, blogging was mostly a personal activity techy people did to share useless bits of information. But today, the masses are using blogs to tell about product and service offerings, company news, general announcements, tips and tricks, give financial advice, sell homes, buy cars and thousands of other tasks. Sure, there is still a lot of social and political blog activities, but business is turning to the text rich real time web publishing blog medium to keep in contact with current customers as well as reach out to new customers.

The obvious question is “Why?”

Looking back at our search example, if you search on WordPress.com for our search phrases here is the results we get:

  • books = 68,271 results
  • aviation books = 67 results
  • American aviation books = 25 results

The conclusion we can draw is that with text based blog technology, the deeper (more valuable) keyword searches are producing more results. Why is that?

Looking back at websites, the static nature of the technology prevents frequent edits; resulting in loose product association. Books (in our example) is a very popular search phrase and any business in the book business will have that keyword in their meta data. If the company specializes in aviation literature, then listing the keyword phrase “aviation books” in the meta data is very reasonable. However, classifying the keyword meta data to “American aviation books” has very low ROI for the effort it requires to add and maintain on the website.

Blogs, on the other hand, require little to no expertise to use. The process of key word tagging is much simpler, and the subject matter is more losing organized—allowing for very narrow conversation topics.

Put another way, what is the likelihood that you, the business owner, would take the time to add specific types of aviation books to the keyword meta data on your website? Answer, pretty low. However, if you have a book store with a website that has an aviation category, you could use a blog article to write about a few of the fine American Aviation Books in your collection. Since the blog article gets indexed just like a webpage (with more preferential placement), the cost factor of the publication is significantly less.

To learn more about business blogging and how it can be used in your business, please call Zenith Exhibits, Inc. at (503) 709-1454

Ed Bejarana
Zenith Exhibits, Inc
(503) 709-1454

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Rebuild Customer Relationships with Business Blogs

Monday, July 21st, 2008

How are you going to keep your current customer relationships when they are tempted by your competitors low price offers?

We are starting to hear the Recession word coming from the administration.  As a smart business person,  you’ve already been positioning yourself to weather the storm.  Cutting costs, trimming back the staff…  As you make recession preparations, you are also keeping a keen eye on the concept of “service is king”.  What is your plan to keep delivering first rate service to your existing client base?

A business blog, when written currently, is a dual purpose communication tool.  First, it tells your current customer based that you are still a live and well.  Second, it also entices your competitor’s customers to give your company a look over.

In addition to a great product or service at a fair price, your customers (and future customers) want to know that they are working with someone who cares.  The old adage is “they don’t care how much you know until they know how much you care.”  Your business blog needs to be a personal perspective on how you are running your business.  Don’t use the blog as a sales pitch tool, us it as a relationship builder.  Tell stories about your life, your business, your plans even your family.

What does talking about your family have to do with delivering better service to my customers?

Don’t forget that in addition to seeing you as a service provider, your customers see you as a person.  They like you.  Sharing personal information about “how” your life and family is affected by your devotion to the business can give you a leg up when it counts the most.  We would never call a customer and tell them about the bring your dog to work policy you’ve just instituted, but your customers would be interested if the reason for doing so made business sense.  Go with me for a moment.

You’ve just cut your staff by 20%, you only had ten people to begin with, but you now just have eight.  Your workers just lost two of their friends and they are going to be uneasy with your decision (no matter how sound the justification.)  While they are happy to have survived the layoff, their personal view of you has changed for the worse and if left unchecked, they could take their frustrations out on your customers in the way of poor customer relations.  Being the savvy “out-of-the-box” thinker you are, you decided to implement a bring your pet to work policy.  You goal is to improve the mental well being of your workers and keep them from turning against you and your customers.  Your employees know you are doing this to keep them happy, there is no need to hide your motivations–instead celebrate your motives and tell the world.

What you are doing to continue delivering first class service is great marketing information just the same as WHY you make the business decisions you make.  Giving the internet access to your inner “personal” thoughts (as they relate to your business) will bring the human element out for all to see.  When considering jumping ship in favor of a few penny’s saved, your customers will value your openness and think twice.

Ed Bejarana

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Definition of insanity…

Tuesday, July 15th, 2008

Doing the same things the same way and expecting different results.

Ok, maybe that is not the official definition of insanity, but it best describes how most business owners operate. More often than not, to reach new customers, a business owner must step out on a limb and try a new marketing method. One such brave soul was a fellow East Portland Chamber Member, Roland Morris from QuickSilver Delivery.

As the editor of the Chamber Blog, my job is to keep our promise with the readers while giving chamber members an opportunity to explore marketing with the blog medium. More often than not, when asked to write something about their business, a business owner will write like they would for a classified section of the news paper. The trick to business blogging is, instead of writing for the classified section of the newspaper, write as if your story is going on the front page of the business section.

Subtle different to most, but important distinction to understand. In the classified section, we write about our products and/or services and how they will help solve a need. In the news section, we write about how our life affected someone else’s.

The obvious question is “how does that help me sell my stuff?”

Great question. In any transaction there must be at least two emotional elements; desire for the product or service and trust in the product/service provider. There may be other emotional elements, but those two MUST be there.

Writing for a classified section of your newspaper is taking care of the desire emotion. We use pretty pictures, catchy slogans, features and benefits statements, and price incentives.

When selling in the business section of your newspaper, you are addressing the trust emotion.

Next obvious question, “if a prospect has a desire why not deal with the trust when they call me?”

Another great question. Because in today’s economy where there are a thousand buying opportunities for exactly what you sell, are you going to trust your business to a price point differentiation? If evaluating a product or service solely on desire, price becomes the top concern. That is not to say that any particular consume may want to buy local, American of from a member of the East Portland Chamber of Commerce (shameless plug). But if not other elements of differentiation exist, then it is logical to assume the consume will lean towards price factors over features and benefits–especially when faced with identical product offerings.

The idea of a business blog is one of expanding your marketing reach, NOT replacing traditional advertising methods.

Last obvious question, “I am already tapped for time, how do you expect me to take on another marketing method?”

Simple, if you already have enough business to support your desires, then don’t. You could go out and hire a publicist to write for you, but it will more than likely fail in the end, because no matter how good the writer, they are not you. Consumers will be doing business with YOU, putting your worlds out for everyone to read is better than putting someone else’s interpretation of what you would say.

To get started with your own business blog, please call Ed Bejarana at (503) 709-1454 or eMail me with your questions.

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