Bar Stool Economics – only for those who drink beer!

October 27th, 2008

Suppose that every day, ten men go out for beer and the bill for all ten comes to $100.

If they paid their bill the way we pay our taxes, it would go something like this:

  • The first four men (the poorest) would pay nothing.
  • The fifth would pay $1.
  • The sixth would pay $3.
  • The seventh would pay $7.
  • The eighth would pay $12.
  • The ninth would pay $18.
  • The tenth man (the richest) would pay $59.

The ten men drank in the bar every day and seemed quite happy with the arrangement, until one day, the owner threw them a curve. ‘Since you are all such good customers, he said, ‘I’m going to reduce the cost of your daily beer by $20. Drinks for the ten now cost just $80.

The group still wanted to pay their bill the way we pay our taxes so the first four men were unaffected. They would still drink for free. But what about the other six men – the paying customers? How could they divide the $20 windfall so that everyone would get his ‘fair share?’ ? ?They realized that $20 divided by six is $3.33. But if they subtracted that from everybody’s share, then the fifth man and the sixth man would each end up being paid to drink his beer. So, the bar owner suggested that it would be fair to reduce each man’s bill by roughly the same amount, and he proceeded to work out the amounts each should pay.

And so:

  • The fifth man, like the first four, now paid nothing (100% savings).
  • The sixth now paid $2 instead of $3 (33%savings).
  • The seventh now paid $5 instead of $7 (28%savings).
  • The eighth now paid $9 instead of $12 (25% savings).
  • The ninth now paid $14 instead of $18 (22% savings).
  • The tenth now paid $49 instead of $59 (16% savings).

Each of the six was better off than before And the first four continued to drink for free. But once outside the restaurant, the men began to compare their savings.

‘I only got a dollar out of the $20′, declared the sixth man. He pointed to the tenth man,’ but he got $10!’

‘Yeah, that’s right’, exclaimed the fifth man. ‘I only saved a dollar, too. It’s unfair that he got ten times more than I!’

‘That’s true!!’ shouted the seventh man. ‘Why should he get $10 back when I got only two? The wealthy get all the breaks!’

‘Wait a minute,’ yelled the first four men in unison. ‘We didn’t get anything at all. The system exploits the poor!’

The nine men surrounded the tenth and beat him up.

The next night the tenth man didn’t show up for drinks, so the nine sat down and had beers without him. But when it came time to pay the bill, they discovered something important. They didn’t have enough money between all of them for even half of the bill!

And that, boys and girls, journalists and college professors, is how our tax system works. The people who pay the highest taxes get the most benefit from a tax reduction. Tax them too much, attack them for being wealthy, and they just may not show up anymore. In fact, they might start drinking overseas where the atmosphere is somewhat friendlier.

David R. Kamerschen, Ph.D.

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Buffalo to Portland – A family trek west part 3

October 24th, 2008

Friday morning was an early start morning.  Everyone got up and had bagels and cream cheese because we needed to get in the van to head for the coast.  Going back to Louise’s original requests, she wanted to see the volcano and take a trip to the Pacific Ocean.

Our trip was planned well a head of this day, but being mid October we knew god could have given us foul weather.  Going back even further, the original Pacific Ocean trip was to include a trip to Newport Bay Aquarium so that Chrissee could see the whale that make te trek up the Sacramento River.  Chrissee also want to get out in a boat and do some whale watching, but the season wasn’t quite right, so we figured a trip to Seal Rock would be as close as we could get.  Killer whales love Seal Rock because all the tender seals swimming in the ocean make for a smorgasbord of delicatessen.

Plan B was a trip to Cannon Beach, Oregon with a second stop at the Tillamook Cheese factory for Ice Cream.  As you can see by the blue sky in the picture, god blessed us with beautiful weather.

As it turns out Tom (et.al) love to shop.  We stopped at a couple of trinket malls in Cannon Beach, then ate.  We walked the streets buying more goodies, then bought sweets and ate some more.  Our journey lead us all the way to the end of the street with a memorial to the grey whale stood with the Pacific Ocean as the back drop.  But the sandy trek included a watery obstacle that prevented the tootsies from being dipped into the fridge ocean waters.

Our drive to Tillamook, I knew, included lots of ocean front opportunity.  The most scenic of which was a close pass to Haystack Rock.

Haystack Rock is a 235-foot (72-meter) tall monolith (or sea stack) on the Oregon coast in the northwestern United States, the third-tallest such structure in the world. A popular tourist destination, the rock is adjacent to the beach and accessible by foot during low tide. Haystack Rock tide pools are home to many intertidal animals, including starfish, anemone, crabs, chitons, limpets, and sea slugs. The rock is also a refuge for many sea birds, including terns and puffins. (curtiously of Wikipedia)

Kay, Louise and I didn’t feel the urge to walk through the sand, so we’ve enjoyed watching the rest of the family partake in the “cold” joys of the Pacific Ocean.

While the weather was great, the water temperature was VERY cold!

After a beautiful day at the beach, we all felt a trip to the cheese factory for ice cream was in order.  After a short tour, shopping and scarfing down loads of ice cream, we pointed the van East for Portland.

A trip to Portland is not complete without a visit to the Nike campus and a drive through downtown Portland at night time.  Since we were all still full from cheese and ice cream, we decided to head from home and order Pizza and play video games.

Saturday was going to be an interesting schedule.  I had arranged to perform with the band during the worshipservice and the Church had also scheduled a concert for the same weekend my family was in town.  I thought, great, 40 years, they had never seen or heard me play, they would get the full gammit from one weekend.  The only challenge was the extra rehearsal on Saturday and a long Sunday.

Saturday morning we drove up the gorge towards Multnomah falls.  The plan was quick sightseeing, a trip to the shopping mall and all-you-can eat chinese at Tin Tins.  Then they would drop me off at church, Kay would show Tom how to get to the light rail station and Tom and Tommy would head off to a Winter Hawks Ice Hockey game.

Tom & Tammy at Multnomah Falls

Tom & Tammy at Multnomah Falls

The waterfall was beautiful, the trip to the mall included a GREAT view of Mt. Hood (the other active volcano in our immediate area), a fun shopping trip at the Clackamas Town Center (I bourhgt Tiger Woods ‘09), and a filling dinner.

Tom and Tommy watched minor league hocket and I played music.  the girls stayed home and watched girl movies and dumb TV shows.

A perfect family night!

to be continued…

Ed Bejarana

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Perfect Patti’s Personal Publication Pains

October 23rd, 2008

“I’m a horrible writer and it would take way too long for me to learn how to be the writer I need to be in order to get the full marketing benefit from business blogging.”

Perfect Patti’s word echoed in my head with those from all the other business blogging customers I’ve helped. Her issues were not new to me.  Everyone struggles with the idea of social marketing, but Perfect Patti is one of my more challenging students.

“Patti, I hear what you are saying but I respectfully disagree. As I’ve said on many occasions, your writing is fine.  The issue is your standards are too high.”

Patti replied, “How can my standards be too high if my businesses internet visibility is so dependent on the professional image I want to establish?”

Patti’s argument was strong, but I’ve always felt her writing hit the mark on the professional side. She just lacks personal connection with the reader and when she re-reads her articles she feels the absence of personality and rejects the entire work.

“Patti, let’s back up a few steps and talk about a core element of writing a business blog article. Remember when we talked about what makes an article interesting?”

“Yes, you said it was a learned art and that I should use a pen pal to help.  But my problem is I can never complete a first draft of my article so I’m never able to get my pen pal’s input. My ideas are not interesting.”

“Patti,” I interrupted.  “Once you put words on the page it is no longer your call if the article is interesting or not.  The reason we have a pen pal is to allow us, as writers, to focus on the idea and lean on our pal to help with the interest level and typos.  If you constantly write with the filter of a critique, you’ll never get a finished product to your audience because we are our own worst critic.  Part of the reason why we worked to find your best time of day to write was to eliminate the stresses of daily life.  If you are re-introducing them as your own critic, then the writing process will never end.”

“But what if I think my article sounds dumb?”  Patti asked.

“Then your pen pal will not only tell you that it doesn’t sound right, but also how it might sound better.  Writing for your business is a team sport.  You’re the creative director and your pen pal is the editor.  You need to let your editor do their job.”

“That is why you emphasized up front that my pen pal must be someone I trust.”

“Correct.  You are asking this person to step on your heart.  You have given them permission to tear down your inner thoughts with the mutually agreed understand that together you make them better.”

I added, “That said, we do need to talk about the personal contact aspect of your article.  The hardest concept for business owners like yourself to grasp is the idea of being personal.  We are attracting readers as if they are reading a never ending novel.  Your online book, if you will, will be created with the consumer’s interest in mind.  What you write must give the reader a window into your soul.  You should spend less time talking at the reader and more time telling a story.  Tell stories that help the reader.  The reader should be happier after they read your words than before they visited your site.  Give the reader value for the time they give you.”

“I suspect you are going to tell me that I need to use my pen pal to tell me when I’m being personal enough?”

“No, you get that job.  At the core of Personality Based Marketing we are attracting the ideal customer; one who likes the way you think, speak, and act.  One who is comfortable with you just the way you are, where you can be yourself.  There are only two ways you can communicate who you are and what you believe:  speak with them one-on-one or write your personal thoughts.”

I continued, “Sales is about timing.  If your only method of attracting customers is via a sales pitch, then you will only gather prospects who are in the market looking for what you provide.  The problem with the sales approach is it leaves out ALL the other people who WILL be in your market in the near future.  These people are browsing or surfing the net as a source of entertainment.  They are not going to take the time to read a sales pitch for something they don’t need right now, but they will take the time to read about a topic that is of interest.  If you two are a perfect match, then your words will draw them in.  When it is time for them to invest, you already have the inside track.”

I continued, “Your job is to write as personal as you need to in order to give the reader a clear view of your soul.”

Ed Bejarana
BusinessBlogging.net
a Division of Zenith Exhibits, Inc.

To learn more about how business blogging can help you grow your business, please contact me either by phone (503) 709-1454 or by eMail ed@zenithexhibits.com.

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Buffalo to Portland – A family trek west part 2

October 18th, 2008
Mt. Saint Helens

Day two started with overcast sky’s and very cold temperatures.  During my regular morning soak in the hot tub I contemplated the possibility of us not having good weather for the trip to Mt. Saint Helen’s.  However, by the time I got out of the tub the sky was already clearing.

I should tell you a little bit about each of my family members.  My biological mom is Mary Louise Jacobs.  My brother is Tom Jacobs and he is married to Tammy and they had a son, Tommy (13), and a daughter, Katelynn (8).  My sister, Chrissee, and her husband Jason, were not able to make the trip west this year.  We hope they can make a future trip.

At 8:32 Sunday morning, May 18, 1980, Mount St. Helens erupted. The furry unleased on the Pacific Northwest was a wake up call to the dangers of major metropolitian areas being built in the foot hills of active volcanos.

The plan was to get up early and make for the first museum at the bottom of the hill.  While driving north, Tommy got a taste of Uncle Ed’s question game.  Never one to pass up an opportunity to make education fun, I love to asked the kids questions.  Tommy got a BIG dose of American Civics.  All in all Tommy did a pretty good job.  He does need to read up a bit on how many people serve in congress and the differences between the House and the Senate, but he has a good grasp of American history.  By the end of the trip, Tommy was really getting into the game and even stumping me on some questions.  Like which country in WWII had the best tank.  Good job Tommy!

The picture is a little over exposed, but here we are standing at the over look outside the St. Johns Ridge Observatory.  This was the first time Kay and I had even made it to the ridge, in all our past trips we were turned around by snow and road closures.

From left to right, the people in the photo are:

Tom, Tommy, Me, Katelynn, Kay, Louise and Tammy.  While the day turned out to be only partly cloudy, the temperature was in the mid 40’s.  The white stuff on the mountain was fresh snow dropped the night before.

After touring the volcano, we made haste for TGI Friday’s.  One of the common themes of this trip was eating.  Louise insisted on paying for dinner, so I ordered the ribs!  Thanks.

Wednesday evening Tom, Tommy and I played Tiger Wood ‘06 Golf.  I didn’t realize just how much fun golfing on the XBOX 360 was.  Afterward, we put in SceneIT and the entire family tested our knowledge of movie trivia.  Tom knows more actors names, so he edged me out of first place both games.

Thursday made for a VERY interesting day.  Doesn’t everyone travel great distances only to be made to go to school?  I take a small business development class at the Clackamas Small Business Development Center and it only happens once a month, so Tom and I went to school together for the first time in our lives!  To think it took 37 years for us to ride together to school and we ended up in the same class.

While Tom and I were partaking in the educational joys of small business management, Kay, Louise, Tammy, Tommy and Katelynn went shopping and to the movies.  They went to see that TacoBell dog movie.  Something about a stupid dog that sings.

I just couldn’t help myself.  Here are a couple of pictures of Katelynn, the symbolism is right on target, if you know what I mean.

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Buffalo to Portland – A family trek west part 1

October 16th, 2008

It is surprising just how tired Kay and I were after the Buffalo family came to town.  I think this is a great representation of just how much fun we had together.  First a little back ground information, this is a fun story!

I was adopted at birth.  My biological mother was young and her parents encouraged her to give me up for adoption.  Turns out that my mom (the one who adopted me) was the nurse helping Louise (my biological mother) in a maternity ward.  My mom got wind that Louise was leaning towards putting me up for adoption so she approach Louise with information about a nice couple who was looking to adopt a baby boy.  Unbeknownist to Louise, the nurse turned out to be one of the young couple interested.  My mom was in the delivery room and was one of the very first people to hold me.

Both of my parents were always very open with me about me being adopted.  While I was curious about my biological family, I spent most of my life content that I had two loving parents who did the best they knew how to raise me.  While I didn’t always agree with them, they were my parents and I didn’t feel the urge to seek out new parents.

Both of my parents passed away several years ago when I was in my 30’s and I was reaching the age where my doctors were asking more about my family history.  So I felt it was time to seek out my parents and find out was, if any, medical conditions I should be on guard for.  I’ll save the part about how we found one another for another story and instead jump ahead to our most recent family vacation.

This trip was postponed from last year when I took ill and suffered from one of those medical problems it turns out is in my geans.  There were only two requested hot spots Louise and family wanted to see, Mt. Saint Helen’s and the Pacific Ocean.

As most of you know, Oregon in October is hit or miss: so Kay and I were not too sure we’d be able to see much of the Volcano nor have a very pleasant time at the coast.  Never-the-less, we planned the trips anyways.  It turns out that both Kay and I are in the good graces of god because he blessed us with amazing weather on the perfect days!

The family flew in on Tuesday.  We rented a mini van so we didn’t have to split up into two vehicles.  Considering everyone had been traveling for six plus hours, we knew lunch immediately upon arrival was a must.  We originally planned on Chinese but our favorite restaurant has taken a turn for the worse so we went with plan B, Red Robin’s.  Turns out the family all LOVES Red Robbin.

I had arranged to play in the worship team band at church because my family had NEVER heard me play.  Louise had written in the adoption agreement a request that should I should any predisposition towards music that I be allowed to pursue it.  I did, and they did.  After my stint in the US Army Band, I hung up my music career for when I was older and better off financially.  This last year was my time for reentry into the world of instrumental music.

After lunch we went back ot he house so everyone could un pack and get settled.  I had a rehearsal later that evening, so we were limited on what we could on this first day.

As it turned out, my brother, Tom, celebrated his 37’s birthday on the day they arrived.  Kay and I wanted to take everyone out for a special dinner so we went for steak at Syler’s in Portland.  Since 1948 Syler’s has been offering the 72oz meal challenge.  When Tom saw the opportunity to eat a 72oz steak for free he said, “I wish I hadn’t eatin’ lunch.”

Louise is a lobster lover, so she got the twin lobster tail dinner.  Kay and Tammy had the prime rib, Tommy and I had the Ribeye and Katelyn had Mac and Cheese.  After the great feast we headed back from home where I left everyone at attended the final rehearsal at church.

to be continued…

Ed Bejarana

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Frustrated with Joomla

October 16th, 2008

After several failed attempts to keep my Joomla installation running I have given up and am now going to back to the tried and true WordPress.  This means, of course, that I have lost all my stories again, but because WordPress is so stable and easy to use I should be able to add articles much quicker.

Joomla was an experiment in the Web 2.0 future.  Content management software is the wave of the future, but Joomla is a bit harder to use than I innitially expected.  All-in-all I think the application has lots of great features, but my issue was time.  I did not have enough time to dive into the program and learn by trial and error.  Because Joomla was an open source application, documentation was sparse.  The idea of being able to turn on and off articles seemed appealing, but for a personal home space, I think the blog format will work just fine.  Besides, I have four other blog sites I am writing for already, all using WordPress, so this way I can keep everything consistent.

Sorry for all the confusion and I’ll get the Yellowstone trip and my family’s recent visit to Portland online very soon.  Thank you for being understanding.

Ed Bejarana

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Bashful Bill starts Business Blogging

October 14th, 2008

For the last 27 years, Bashful Bill has owned and operated a landscaping business.  I met Bill at the East Portland Chamber of Commerce where over the last few months we have became friends.  My first impression of Bill was quiet confidence.  He didn’t talk much, but he always had well thought out input to the conversation.

After a recent chamber event where I made a presentation on social marketing via business blogging, Bill asked if we could meet.  Bill’s biggest challenge he said, “was being found by prospects in his local service area searching on the internet.”  Bill had looked into pay-per-click advertising but felt the costs were outside of what he could afford.

I took a look at Bill’s website and it was well built.  He had good keywords with lots of search traffic and he also had his location identified such that the search engines would pick him up.  Bill’s problem was the number of competitors in his area and their websites earning a better search results listing.

“Bill, what has been your primary means of finding new customers?”  I asked.

Bill said, “The phone book up until a couple years ago.  It seems people are no longer using the phone book to find contractors.  The last time I received a phone call from someone who found me in the phone book was early last year.”

I explained, “Business blogging is delivering a business message in a human interest story format.  I don’t profess to know much about the landscaping business, but I’m sure there are lots of tips and tricks, design ideas and such you could write about.  The challenge you need to understand upfront is that consistent writing is mission critical.  Once you start, in order to gain the full benefit, you’ll need to write an article a week and every article needs to be a new approach to something internet users find Entertaining, Encouraging or Enlightening.  Do you think you could write that much about your business?”

Bill replied, “I believe so, although I’m not sure how to know what people are searching for.  I assume that is what you’ll teach me?”

“Correct.  I’ll teach you how to do the free research to find what is popular on the internet for your industry and then work with you to make sure you are writing in a manner that the search engines will feel is relevant enough for their users.”

Bill said, “I’ve never been very comfortable talking before a crowded room of people, but I love my profession and have lots of knowledge to share.  Writing articles that enlighten people about landscaping would be very easy for me; but how would that gain me increased internet visibility?”

“Lets examine your own internet habits to see if we can answer that question together.”  I replied.  ”Do you ever go to the internet to find new information or a local business to meet a need?”

“Sure”, replied Bill.

“Do you search on the major search engines like Google, Yahoo or MSN?”  I asked.

“Yes, Google mostly.”

Sensing that Bill was comfortable doing basic searching on the internet I felt a deeper question was in order; so I asked, “When presented with a list of search results, which of the following would you be more apt to click first?  The one that said ‘Buy now and save money’ or ‘My first experience with ABC resulted in an increase in XYZ’?”

Bill thought for a moment and said, “I guess the one that seems less like a sales pitch and more like something that contains information that is useful.”

“Vola!”  I said, “You now know what to write.  Write things that are of interest to your intended readers.  If it would be of interest to you in your search for information, then your ideal customers will also find it useful.  If, however, you feel what you write is too sales pitchy, then like you, your ideal customers will find another link to visit.  The art of business blogging is writing about things your consumer base wants to learn in a manner that does not turn them off.”

Ed Bejarana
BusinessBlogging.net
a division of Zenith Exhibits, Inc.

To learn more about how business blogging can help you business, please give us a call at (503) 709-1454 or to learn more about how to write social marketing articles, please visit our business blogging wiki.

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