George Washington, our nation’s first president and leader of the American Revolution!
Abe Lincoln, honorable leader pulled our nation through its darkest time!
(Though he was the first president to violate the US Constitution to maintain Power)
Alexander Hamilton, a founding father, first secretary of the treasury, and leader of the...
You know it will happen. Sure, right now the anti-gun crowd are fairly quiet, but it is only a matter of time before we hear, “we have to get the guns out of the hands of criminals.”
In case you are not aware of what I am writing about, a criminal on parole was pulled over for a traffic infraction. The criminal caught the...
The snowstorm of 2008. Here are a few pictures from the event! This first one is of Bari eating the nose off my little snowman that I built on the ice sheet covering the pond.
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Friday morning was an early start morning. Everyone got up and had bagels and cream cheese because we needed to get in the van to head for the coast. Going back to Louise’s original requests, she wanted to see the volcano and take a trip to the Pacific Ocean.
Our trip was planned well a head of this day, but being mid October we...
It is easier to describe business blogging by what it is not…
- It is not social blogging, the act of sharing personal information
- It is not political blogging, taking a position on a political event or subject and writing your opinion
- It is not spam blogging, posting mindless product/service pitches.
Business Blogging is building a database of business conversations and articles that serve to help others.
Business blogging is NOT selling your goods or services, rather business blogging is a way for consumers to get an insight into the way you think and operate.
Testimonials are the primary method used for sharing positive stories with the public. A business blog allows interaction between you, your customers and potential customers. Consumers have so many choices of where they invest their money, no longer can you put an add in the yellow pages and get all the business you need. In today’s business climate, consumers are demanding more information about you and your business upfront.
Search engines have millions of websites they can link consumers with when they search for information so gaining a first page ranking can mean the difference between business success or failure. Blogs, being text based communication mediums, are loved by search engines because they contain lots of information that can be indexed and used when consumers search for resources.
The value of the information you give dictates the number of people who will click over and read what you have to day. If it doesn’t help someone or provide educational entertainment, don’t write it.
Save your 30 elevator speeches for your local networking events. Use your business blog as a way to have detailed conversations with your consumer based about what you have done why you have done it. You can pur your 30 second elevator speech on your “About Us” web page.
Most importantly, a business blog is a window into your soul. All things being equal, people do business with people they like. Allow yourself to share who “you” are and why you do what you do. Consider your business blog a daily journal you write in and share your success stories and ideas.
Ed Bejarana
Zenith Exhibits, Inc.
